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2023 Visitor Attraction Website Report - RubberCheese
For the second year running, benchmarks related specifically to the visitor attraction sector have been established. This means you now have a more accurate picture of what good looks like, allowing for better decision making with genuine insight.
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Top 4 leisure industry trends
Trends have always been among us and have always had more influence on the way we live our lives and how we consume goods, services, or demand experiences than we ever dared to acknowledge.
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"Having a survey and report such as this for our industry is incredibly helpful. We are evermore reliant on our digital platforms, so ensuring we are continually improving on performance and customer experience is fundamental. I encourage everyone to complete the survey this year, as the greater the pool of participants the more viable and valuable the survey results will be."
"I have to say the Rubber Cheese Annual Website Report was such a game changer last year for us. It allowed us to benchmark where we were and more importantly look at the data and trends in the UK to see how we can optimise our website and digital marketing more efficiently. Couldn’t recommend this enough."
“Our report provided marketing professionals within the industry with a more accurate picture of what good looks like across similar attraction websites.”
Read the last exclusive report about Visitor Attraction Website
And discover the following metrics:
Add to basket rate
Cart abandonment rate
Bounce rate
Conversion rate
