Dynamic pricing has been a common practice in the travel industry for ages. If the term doesn’t ring a bell it’s probably because you’ve never heard it before but you surely know what it refers to.

With the growth of the digital landscape, not only in users but what seems to be endless possibilities, came the growth of the digital tools to scrape data from the web. 

As they were approaching the high season, Parque Aquatico Amarante were looking for a solution to spread visitor volume while maximising revenue. This is when they found Dynamic Pricing.

Located in the middle of the Rottemeren recreation area in the Netherlands. Outdoor valley is a unique location for Events, Outdoor and Leisure. When the entire world shut down, from one day to the next, their activity came to a standstill.